Graphic Design ◊ Logos & Branding ◊ Product Packaging ◊ Typesetting ◊ Web Design
Ecommerce ◊ Apparel & Merch Design ◊ Content & Media Production ◊ Creative Consultation
Branding, Print, & Packaging
I began working with 96 Beverage Co. in 2025 to develop the package design and branding for the release of their premium energy drink line. I also provide general design and branding support for merchandise and marketing material. This is a fun-forward brand, and the design evokes 1990’s vibes and the joy of a youthful candy binge.
The Nelson Izu-Shi Friendship Society commissioned a series of permanent educational signs for Cottonwood Falls Park, a traditional Japanese garden in Nelson, BC.
The project required translating layered cultural, historical, and horticultural content into public-facing signage that was informative, visually integrated with the garden’s natural setting, and accessible to a general audience. It involved sustained collaboration with a complex stakeholder group including society directors, municipal representatives, Indigenous cultural liaisons, and historians, and had to meet strict technical requirements for outdoor fabrication and installation.
The project ran from commission in 2019 to public installation in October 2024. Upon unveiling, it received a heritage award from the City of Nelson and nominations for provincial and federal recognition.
It was an honour to contribute to such a meaningful community space. If you’re in the area, I encourage you to visit the park or explore the online information hub at nelsonizushi.com, where all sign content is available.
I collaborated with the business owner to design packaging and logos for a range of skincare products, creating a strong brand identity for the product line. In addition, I managed the development of a WordPress e-commerce site and led the successful transition to Shopify, ensuring a smooth shift to a more scalable and user-friendly platform.
Explore more at klskindeodorant.com.
From 2017 to 2026 I served as Torchlight Brewing Co.’s primary design partner, building and stewarding their visual identity across a growing product line and increasingly competitive craft beer market.
My work has covered product packaging for core and seasonal releases, branded merchandise, in-store and event signage, and marketing materials across print and digital channels.
For limited-edition releases I have directed guest artists while maintaining alignment with the core brand — a process that has produced some of the brewery’s most talked-about releases.
Key outcomes:
Designed packaging for 60+ products over 9 years, from beer labels to marketing signage to clothing and merch.
Brand maintained across distinct product lines and merchandise categories.
Consistent sell-through on all merch and product lines.
I design custom jerseys and jackets for a range of competitive curling teams, working closely with players to reflect their identity while meeting the specific requirements of sponsors and organizing bodies. Each concept considers how graphics translate onto the printed garments and ensures high visibility for televised events—where clarity, contrast, and brand recognition are key. My work balances bold, distinctive aesthetics with functionality, resulting in uniforms that perform well both on the ice and on screen.
From 2022 to 2024 I worked with Federation of Beer—the official international craft beer production partner for Star Trek—to develop unique, limited-edition beer packaging and promotional materials. Each design captured the essence of the Star Trek universe while aligning with brand standards and undergoing a rigorous approval process with license stakeholders.
In addition to packaging and artwork, I’ve contributed to collaborative fundraising campaigns, supporting charitable causes through themed design and merchandise.
Explore more at federationofbeer.com.
I collaborated with Trillium Handmade Soaps and Candles to design and refine packaging that reflects the brand’s artisanal quality and natural aesthetic. The work involved applying a cohesive visual identity across a variety of products, ensuring each design aligned with the overall brand while accommodating different formats, scents, and product types.
I worked with founder to develop the logo and brand identity for Bench 13 Woodcraft, a company specializing in handcrafted wood products. The work focused on creating a visual identity that reflects the brand’s craftsmanship, attention to detail, and connection to natural materials. Deliverables included a versatile logo suite and brand elements designed for use across packaging, clothing & merch, signage, and digital platforms.
I collaborated with Land Loved to develop a visual identity that reflects its grounding in nature-based healing and feminine empowerment. This includes logo and packaging development for their line of handcrafted herbal tinctures, and technical support for their website. The work focused on creating a brand presence that feels both rooted in nature and refined in aesthetic, aligning with the practice’s values and offerings. Land Loved is a holistic wellness practice based in Nelson, BC, offering herbal tinctures, shamanic counselling, and women’s circles rooted in the Wise Woman Tradition.
Explore more at landloved.com.
I worked with a bulk distributor to develop a new look for the packaging and branding of Azomite, a natural soil amendment product, with targeted design solutions for two distinct market segments. One version was tailored to appeal to residential hobby gardeners, featuring approachable, consumer-friendly aesthetics. The second version was designed for professional hydroponic growers, using a more technical and performance-focused visual language. This dual-approach ensured brand consistency while effectively addressing the needs and preferences of different customer demographics.
In 2022 I collaborated with Aaron Banfield to create a symbol for a faith-neutral sacred/healing space at the Kootenay Boundary Regional Hospital in Trail BC. Aaron was a patient in hospice care at the hospital, and he was instrumental in creating the space in the years before he passed. The specially outfitted room is a place where patients, visitors, and staff can retreat for a moment of peace or observe religious/spiritual practices. It was important to Aaron to provide future patients with a comfortable space away from the usual complications and function-dominant aesthetic of the rest of the hospital, and he spent the last years of his life advocating for this project. The room included devotional objects from a variety of faiths and spiritual disciplines, as well as a sound system and special ventilation to allow for smudging, incense, and candles.
The symbol needed to represent this non-denominational and all-inclusive approach, suggesting the spiritual link and inspiration for the space without directly referencing any specific religious iconography. Our final design evokes the most basic foundations of life we all share; the sun and moon, earth, air, fire, and water, the plants of the natural world and the cycle of seasons.
Hickshow Productions creates high-adrenaline video content focused on extreme snowmobiling. I worked with their team to design a bold, recognizable logo and visual identity that reflects the energy and intensity of their brand. My contributions included DVD cover artwork, editing assets, and branding consultation to ensure consistency across their physical media and promotional materials.
Packaging & logo design.
Book cover design. Coming Soon!
UI/UX & Interactive Design
Check out my weather forecast app here!
I collaborated with the founder of KL Skin Naturals to build the brand from the ground up — developing the full visual identity and packaging system for a natural skincare and deodorant line, then building and managing the e-commerce platform to bring it to market.
The initial platform launched on WordPress, and I subsequently managed the full migration to Shopify to support the brand’s growth and improve scalability and ease of management for the owner.
Designed 20+ SKUs across the full product range
Platform migration completed with zero downtime and 50% improvement in page load speed
Explore more at klskindeodorant.com.
When Mountain Baby brought me on in 2017, they had a physical retail presence but no meaningful online revenue. What began as a short-term contract to launch their Shopify storefront evolved into an eight-year engagement managing every aspect of their digital commerce operation.
The initial challenge was building a platform capable of handling over 15,000 SKUs across product categories, integrating with their in-store inventory system, and creating a shopping experience that could serve parents looking for specific gear quickly. I led the full storefront launch in 2017, designed the UX architecture, built out the product taxonomy, and established all shipping and fulfilment workflows.
Over the following years I managed two significant POS integrations — migrating the primary location from Microsoft RMS to Shopify POS, then integrating a second retail location previously running on Lightspeed — ensuring seamless inventory synchronisation across all sales channels. I also handled ongoing SEO strategy, Google Ads compliance, staff training, and all design and marketing assets for the platform.
When the pandemic accelerated e-commerce adoption in 2020, the platform was ready. Online store revenue grew 303% year over year, reaching $132,459 as part of a combined business total of $572,709 — a 1,643% increase over 2019. By May 2020 the platform was generating 2,909 monthly sessions (up 194%), with a 3.06% conversion rate representing a 505% improvement over the prior year. Order volume that month was up 2,520% year over year. The returning customer rate held at 30.89%, reflecting genuine customer satisfaction rather than one-time traffic spikes. Growth continued into 2021, with Q1 online revenue up 189% versus Q1 2020.
These results came from a platform I built, maintained, and continuously improved — not from a paid acquisition surge.
Island Toys came to me with a Shopify store that was struggling under the weight of a large, complex inventory. Products were hard to find, navigation was confusing, and the visual design did not inspire confidence in the brand.
I redesigned the full storefront with a focus on user experience and product discoverability. The project involved a complete visual overhaul, implementation of advanced product filtering by category, scale, manufacturer, and price range, and a full restructuring of the product taxonomy to make the catalogue navigable for both casual browsers and experienced hobbyists.
Key outcomes:
Organic session growth of 59% in the 6 months following relaunch
Bounce rate reduced from 75% to 16%
Average session duration increased by 38%
Conversion rate improved from 0.36% to 2.7%
Visit: islandtoys.ca
This conceptual project explores a modern redesign for Dorikaze, a forum-based online community dedicated to vintage Japanese car enthusiasts. The study focuses on improving usability, visual hierarchy, and mobile accessibility while preserving the grassroots spirit of the original site. The concept includes responsive web layouts and a companion mobile app design aimed at enhancing community interaction and content discovery.
(click sections to view examples)